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New clock success rescued at the eleventh hour

April 6th, 2012
Mutewatch is a Swedish company that manufactures a special watch with unique design. Their watches, which most closely resembles ordinary bracelets, plastic or rubber, is only activated when tapped lightly on the invisible display. The low profile design, with a powerful built-in technology. The idea for the concept comes from Mutewatch themselves, and manufacturing is still carried out by the company itself.

Just over a year ago, Mutewatch Crystone as its supplier. They chose to put their site on a regular web hosting account to take advantage of Crystone performance at an economical price.

Just in connection with the relaunch was so Mutewatch, without their knowledge, publicized in a major international Journal about their products. All of a sudden the site was bombarded by huge crowds of curious visitors wanting to know more about the innovative new bells - something that neither the Web site or the site was built for. >

Mutewatches CEO Mai-Li Hammargren is an energetic woman. Shortly after 22:00 on the night she got in touch with Crystone CEO, Mattias Kaneteg. Mattias, who started Crystone once upon a time, knew exactly how devastating it can be with a site that does not hold under pressure from the international press. As an entrepreneur he is, he progressed quickly to work and managed to move the whole site to a dedicated server at night - something that undoubtedly saved the remaining interest from many of Mutewatches newfound fans.

Everything since then is Mutewatch a loyal customer, and Mai-Li says that it is because Crystone are trustworthy and reliable, as accommodating and pleasant. We at Crystone are naturally proud of the nice words, and happy to Mutewatch now have a hosting that can always grow with the company's global expansion. Well worth losing a night's sleep. Just over a year ago, Mutewatch Crystone as its supplier. They chose to put their site on a regular web hosting account to take advantage of Crystone performance at an economical price. Just in connection with the relaunch was so Mutewatch, without their knowledge, publicized in a major international Journal about their products. All of a sudden the site was bombarded by huge crowds of curious visitors wanting to know more about the innovative new bells - something that neither the Web site or the site was built for.

Mutewatches CEO Mai-Li Hammargren is an energetic woman. Shortly after 22:00 on the night she got in touch with Crystone CEO, Mattias Kaneteg. Mattias, who started Crystone once upon a time, knew exactly how devastating it can be with a site that does not hold under pressure from the international press. As an entrepreneur he is, he progressed quickly to work and managed to move the whole site to a dedicated server at night - something that undoubtedly saved the remaining interest from many of Mutewatches newfound fans. Everything since then is Mutewatch a loyal customer, and Mai-Li says that it is because Crystone are trustworthy and reliable, as accommodating and pleasant. We at Crystone are naturally proud of the nice words, and happy to Mutewatch now have a hosting that can always grow with the company's global expansion. Well worth losing a night's sleep. >

Off Page, Part 1 – links and link building

April 6th, 2012
Then it was time again for a little something on the subject of search engine optimization! Last, we went through how to create a hierarchy on its side, and use the internal links of high relevance to both create an intuitive navigation for the visitor, and also make the site easy to index for a search engine.

This time, we continue on the topic links, but will for the first time in this series take us beyond our own website. That link plays a central role when it comes to search engine optimization is probably almost all SEO specialists agree on, although there are different approaches to get or create these links.

Why link?

But we must start from scratch. Why are links at all important when it comes to SEO? Is it not enough to have a well-structured site with well written and unique content? Yes - and no.

A search engine's main job is to always show the most relevant search results possible for a visitor, and Google (and others) understand that we humans tend to link to pages we like, think is important or for some reason want to show to others. In Google's algorithms are therefore seen a link something like a "vote" on another site, and the more votes you have, the more relevant the search engine to find one's side is.

Other factors

But it's not just about numbers. What authority the linking website is also important. Compare that to get a recommendation from the Prime Minister or a friend: Whose voice is most important? Meanwhile, the relevance a finger in the pie: the Prime Minister is probably not as familiar with how good you are at playing the guitar, like your friend is. Getting links from relevant pages with high authority is best, although a rule of thumb is that most links contribute something.

Another thing to watch is the so-called anchor text. Google has realized the fact that the anchor texts chosen by the people who create the link, and often speak about what a page is about. Example, it is unlikely that any links to your fish store's web site with anchor text "dog kennel". (A link is structured like this: Anchor Text .) Based on the anchor text in all the links pointing to your site, thus making the search engine an overall assessment of what people think that your site is about.

Link Building

Getting links to a site is commonly known as link building - to build links. The simplest, most honest and the best way to do this is of course to create such a good, exciting, unique and readable content to your visitors happy advises its visitors about you. And without good content, you will probably be unable to retain or convert new visitors - it was one of the reasons why we started this "mini course" with the right content. First, the content, then links.

But what about if you have a page on industrial rolls? Sure you can create unique and good content, but exciting? Link Worth? Not as safe. Then you have to roll up our sleeves and create their own links.

Link Building 101

There are a number of easy ways to quickly build a few inbound links to their website. Of course there are more and more sophisticated (and expensive) techniques, but I feel good that you can start at this end and see how far it takes you.

Link Directories

A link directory is just what it sounds like: a directory on the web that is filled with links to other sites. To add to his link here is both free (mostly), fast and easy. The link is of course neither very strong nor relevant, but it is also important to have all sorts of links in the "mix". Google for "link directories" and you'll find some good lists.

Article Directories

Article Directories will often require that you write an article on any subject (preferably industrial drums) which may be published in the directory. In return you a few links back to your site. You can also check the anchor text, and relevance will be somewhat higher than in a link directory.

Link Exchanges

Do you have good contact with others in your industry? Do you have "blog friends" who comments frequently on your blog and vice versa? Ask them if you can not link to each other! Link exchanges are common between such suppliers and resellers.

Contribute content

This title had been called "blog and forum comments," but I really want to push for this type of link building is always primarily needs to focus on to contribute content! If you comment on someone's blog, you probably have a link back. Similarly, if you write in the forum and have a link in your signature. But if you do not contribute to the discussion so sponging on the blog writer or forum owner's hard work, and such like seo no. Contribute your expertise in industrial rolling - see the link as a thank you for taking the time!

Tweak Your WordPress Server for a Boost in Speed

February 14th, 2012

When it comes to content management and coding efficiency, WordPress tends to be one bad mother. Where other content management systems might chug and chortle, WordPress tends to serve up your content with a markedly improved efficiency that makes the folks over at Drupal shiver in their boots. However, just because WordPress is built from the ground-up to be faster does not mean it is optimized out of the box for your server: In fact, if you neglect to modify a few key parameters early in your blog or websites installation, you may find your content getting stuck in the pipes. This translates to longer load times, and if you’re especially neglectful, unhappy end-users. That’s a fate we’d very much like to help you avoid, so with that in mind, we’ve prepared a few of our top ways in which you can dramatically increase the speed of your already quick WordPress server.

To get the most out of our handwork, we suggest you simply work your way through the list, modifying your server as needed, and skipping the areas you’ve already completed. If you follow our directions to the letter, we promise you’ll emerge with a much faster system—Or your money back! So before you realize we’re doing this at no charge to you, let’s jump straight into the heart of the matter with:
1. Serve Your Static Media from a Cookie-Less Domain
About 80 to 90% of the time, your users are spending their time loading static content from your WordPress blog. This means that far more than the majority of the time a user is viewing your site, they’re waiting for items like images, stylesheets, scripts, Flash, etc. to load and present themselves on the screen. As such, you can optimize this content to arrive more quickly by telling WordPress to load it all from a cookie free domain. This eliminates a few precious micro-seconds of load time, which may not seem like much, but can really amount to a whopping time loss when added to other delaying issues.
Thankfully, it’s not hard to set up this kind of arrangement within WordPress. To do so, simply set these two constants within your wp-config.php file as so:
define(“WP_CONTENT_URL”, “http://static.yourdomain.com”);
define(“COOKIE_DOMAIN”, “www.yourdomain.com”);
After you’ve done that, just check to be sure you’ve marked “bloginfo( ‘template_directory’ )” to load your static content within your theme files. That’s it, allowing us to move onto point two!
2. Set-Up Cached Headers to Expire for Your Static Content
Serving up cached media is another great way to reduce load times. Thankfully, creating expiring headers for your static content is also fairly easy to do within WordPress, and can save you a lot of lag-based headaches. The best way to do so is to use the following code form the HTML 5 Boiler Plate. You can append it to your .htaccess file for immediate results. This, essentially, tells your server to expire headers at a future date, saving them in a cached format until that expiration date. So without further ado, here’s the code to get the job done!
—————————————————————————————————————-
<IfModule mod_expires.c>
ExpiresActive on
# Perhaps better to whitelist expires rules? Perhaps.
ExpiresDefault "access plus 1 month"
# cache.appcache needs re-requests
# in FF 3.6 (thx Remy ~Introducing HTML5)
ExpiresByType text/cache-manifest "access plus 0 seconds"
# Your document html
ExpiresByType text/html "access plus 0 seconds"
# Data
ExpiresByType text/xml "access plus 0 seconds"
ExpiresByType application/xml "access plus 0 seconds"
ExpiresByType application/json "access plus 0 seconds"
# RSS feed
ExpiresByType application/rss+xml "access plus 1 hour"
# Favicon (cannot be renamed)
ExpiresByType image/x-icon "access plus 1 week"
# Media: images, video, audio
ExpiresByType image/gif "access plus 1 month"
ExpiresByType image/png "access plus 1 month"
ExpiresByType image/jpg "access plus 1 month"
ExpiresByType image/jpeg "access plus 1 month"
ExpiresByType video/ogg "access plus 1 month"
ExpiresByType audio/ogg "access plus 1 month"
ExpiresByType video/mp4 "access plus 1 month"
ExpiresByType video/webm "access plus 1 month"
# HTC files (css3pie)
ExpiresByType text/x-component "access plus 1 month"
# Webfonts
ExpiresByType font/truetype "access plus 1 month"
ExpiresByType font/opentype "access plus 1 month"
ExpiresByType application/x-font-woff "access plus 1 month"
ExpiresByType image/svg+xml "access plus 1 month"
ExpiresByType application/vnd.ms-fontobject "access plus 1 month"
# CSS and JavaScript
ExpiresByType text/css "access plus 1 year"
ExpiresByType application/javascript "access plus 1 year"
ExpiresByType text/javascript "access plus 1 year"
<IfModule mod_headers.c>
Header append Cache-Control "public"
</IfModule>
</IfModule>
—————————————————————————————————————-
3. Optimize that Database!
Another great way to fix your server up to deliver your WordPress site with the most efficiency is to optimize your database. How does one do this? With mountains and mountains of code that take hours to append—We’re kidding! WordPress makes this unbelievably easy, thanks to a number of free plug-ins. You can search the plug-in database for server optimization, but some of our favorites are Yoast Optimize DB and WP DB Manager. Keep in mind too that most caching plug-ins also help with a lot of this, so you may find most of the workload being taken care of by your already extant caching softwares.
4. Use Cached Media As Much As Possible
On that note, creating cached .html files saves your server a mountain of database queries, and can easily be accomplished through any number of quality plug-ins. Essentially, these additions turn all those queries into static pages that load easy, saving your viewer from horrendous lag on the front-end. So what plug-ins do we recommend? Thanks for asking! Here are our favorites, though as with the database optimizers, there’s plenty more to be found in the plug-in database!
Our favorite caching utilities include: WP Super Cache, Hyper Cache, and W3 Total Cache. These generate .html files, but we also use DB Cache to cache the database queries themselves, saving even more time on the front-end.
5. Use a Content Delivery Network
We’re quite tremendous fans of the content delivery network. Everything about the technology gets us excited, and though we tend to evangelize the service to everyone we know, adding a CDN solution to your WordPress site is extremely easy, and can really save you a lot of load time. There are several freely available plug-ins that offer a fair amount of content distribution, but if you’re looking for a quality option, you really aren going to need to spend a little. However, we should mention the benefits of signing up for a CDN tend to far outweigh the cons, making the following services every bit as useful as they are expensive. If you’re hung-up on the price, though, we’ve also included a free option!
Our favorite content delivery providers are: Amazon S3, Max CDN, Media Temple CDN, and Free CDN.
6. Compress and Adjoin All Those JS and CSS Files Where Possible
Generally speaking, it’s a fantastic idea to compress both your JS and CSS files, as this reduces the overall size of your website, and allows for speedier load times at the end-user level. However, if you’re looking to take your optimization to a whole new level, we also strongly suggest you combine the two where possible. Combining multiple files into a single offering can greatly reduce the number of HTTP requests from your web server, saving your viewers precious seconds in load time. And—you guessed it—we do happen to have a number of plug-ins ready to help you out!
Our favorite JS compressors include Closure Compiler and Minify JavaScript. Our favorite CSS alternatives are Minify CSS and CSS Compressor. Alternatively, you can also use the wp minify plug-in to combine your JS and CSS files directly from WordPress.
7. Compress Your Image Files
On the subject of compression, it’s also a pretty fantastic idea to compress your images, too. This reduces the overall size of your website, and can knock off quite a few moments during your site’s load time. The plug-in we favor uses the API of the smush.it site to compress your images for optimized use. It’s a brilliant bit of coding, and we can’t speak highly enough of it. So without further ado, go ahead and snag WP Smush IT to increase the speed of your site. You can also use CSS Sprite to reduce the number of HTTP requests, if you’re feeling particularly gung-ho.
8. Compress Your Static Content into a gZip
One more compression tip, and then we promise we’ll stop. You see, just as it’s generally a good idea to compress your CSS, JS, and image files, so is it also a great idea to shrink down all of that extraneous static content we mentioned earlier. Just as most of your load time comes from grabbing this junk, so too can it be relieved by downsizing the overall cost of the HTTP request. Thankfully, there’s an incredibly simple way to do this within WordPress: And taking the time to add the following code snippet can dramatically reduce your wait times. So without any more babbling, here’s the code you’ll want to add to your .htaccess file. In case you were wondering, this is yet another bit of genius straight from the HTML5 Boiler Plate:
—————————————————————————————————————-
<IfModule mod_deflate.c>
# force deflate for mangled headers
# developer.yahoo.com/blogs/ydn/posts/2010/12/pushing-beyond-gzipping/
<IfModule mod_setenvif.c>
<IfModule mod_headers.c>
SetEnvIfNoCase ^(Accept-EncodXng|X-cept-Encoding|X{15}|~{15}|-{15})$ ^((gzip|deflate)\s*,?\s*)+|[X~-]{4,13}$ HAVE_Accept-Encoding
RequestHeader append Accept-Encoding "gzip,deflate" env=HAVE_Accept-Encoding
</IfModule>
</IfModule>
# HTML, TXT, CSS, JavaScript, JSON, XML, HTC:
<IfModule filter_module>
FilterDeclare COMPRESS
FilterProvider COMPRESS DEFLATE resp=Content-Type $text/html
FilterProvider COMPRESS DEFLATE resp=Content-Type $text/css
FilterProvider COMPRESS DEFLATE resp=Content-Type $text/plain
FilterProvider COMPRESS DEFLATE resp=Content-Type $text/xml
FilterProvider COMPRESS DEFLATE resp=Content-Type $text/x-component
FilterProvider COMPRESS DEFLATE resp=Content-Type $application/javascript
FilterProvider COMPRESS DEFLATE resp=Content-Type $application/json
FilterProvider COMPRESS DEFLATE resp=Content-Type $application/xml
FilterProvider COMPRESS DEFLATE resp=Content-Type $application/xhtml+xml
FilterProvider COMPRESS DEFLATE resp=Content-Type $application/rss+xml
FilterProvider COMPRESS DEFLATE resp=Content-Type $application/atom+xml
FilterProvider COMPRESS DEFLATE resp=Content-Type $application/vnd.ms-fontobject
FilterProvider COMPRESS DEFLATE resp=Content-Type $image/svg+xml
FilterProvider COMPRESS DEFLATE resp=Content-Type $application/x-font-ttf
FilterProvider COMPRESS DEFLATE resp=Content-Type $font/opentype
FilterChain COMPRESS
FilterProtocol COMPRESS DEFLATE change=yes;byteranges=no
</IfModule>
<IfModule !mod_filter.c>
# Legacy versions of Apache
AddOutputFilterByType DEFLATE text/html text/plain text/css application/json
AddOutputFilterByType DEFLATE application/javascript
AddOutputFilterByType DEFLATE text/xml application/xml text/x-component
AddOutputFilterByType DEFLATE application/xhtml+xml application/rss+xml application/atom+xml
AddOutputFilterByType DEFLATE image/svg+xml application/vnd.ms-fontobject application/x-font-ttf font/opentype
</IfModule>
</IfModule>
—————————————————————————————————————-
9. Disable eTags
eTags are generally a great way to aid the development of cached content within WordPress. However, if you’ve shrunk down all of your media and are using expiration headers for the majority of your static content, having them enabled isn’t nearly as good of an idea. As such, you should turn all of them off by adding the following line of code to your aforementioned .htaccess file. It’s a single line:
File ETag none
and with all the other improvements we’ve made during the course of this article, it will tie the bow on your load time savings.

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